The company was founded by the brilliant creative talents of today’s owner, Paola Cherubini who, since the early seventies, has used her instinctive taste and dynamic productivity to make Picci, a company which today boasts around 50 employees in a worksite area of 4500 m2, a world leader in the Infant Care sector.
The company is positioned in the middle-high band of the market, distributing its own products to Europe, China and Middle East. The range which go under the brand names of Picci and Dili Best are distinguishable firstly through the number of complete products available in countless models and colour variations to meet the needs of every customer; and secondly through its focus on market research, getting closer to consumers with a more "up to date" or refined sense of fashion.
Our products include a vast range of lines; from duvets to embroidered blankets, from bed sheets to all manner of bed and bathroom linen; from metal or wooden beds to baby changing dressers, not forgetting the numerous accessories for the Nursery and Babys' playtime.
Picci also distributed exclusively in Italy the American company "Skip Hop", itself a leader in the design of fashion accessories for Mother and Baby leisure time.
Not only with the help of its own proprietors and employees, but also of suppliers and consultants, Picci represents italian design and production. It designs and produces an In-fashion product of good quality, with a strong brand name for its customers and consumers alike, using top quality materials such as 100% cotton, anti-allergenic linings and anti toxic paints all to support Baby's health - a number one priority for our customers.
PICCI Srl Project co-financed under Tuscany POR FESR 2014-2020
Project: internationalization of Picci Srl. CUP ST: 12057.23072018.127000635. Assistance granted amounted to 27.999,26€
The project's main aim is to raise the profile and promote Picci across foreign markets at an international level.